The focus of my painting has shifted over the last couple of years from a hobby to a career. I've expanded the scope of my knowledge in many directions; technique, composition, color, and of course MARKETING. One art marketing article reminded me of brochures I was given after being laid off. (UGH) Those brochures talked about practicing my "30 Second Elevator Speech" which quickly described the job I wanted and why someone should hire me.
I realized my paintings may not always sell themselves and they might need an "elevator speech" to help them along. I could provide insight to the technical or creative process of the painting, the mood I was trying to capture or perhaps just ask some open ended questions to get their first impressions. I guess being an artist is just a constant job interview. And I now need LOTS of elevator speeches.
No comments:
Post a Comment